Whatever industry your organization operates in, it's always important to differentiate yourself. "Identity, strategy, design, logo, marketing, trust, advertising, and value." How do your customers and potential target audience view your company and/or product? In a brand development process, we'll work together to define your company's identity. Want to know more about brand development or positioning? Send an email to info@newchallengeagency.com.

Brand identity encompasses all the outward characteristics of a brand. From your corporate identity, your communication, your company name, etc. In short, everything people can see and notice is you. The most important part of your brand identity is your Distinctive Brand Assets. This is more than just a visual core. "Why (Vision), How (Approach), What (Product or Service)"—Simon Sinek's Golden Circle. Distinctive Brand Assets are elements that ensure a brand's characteristics and associations are remembered. They include statements, logos, fonts, packaging, sounds, music, and other elements that are directly associated with a brand, even when the brand name isn't mentioned. Our team of strategists, marketers, and designers have extensive experience in (re)developing brand identities. We're eager to take on the challenge with full energy. Want to know more? Send an email to info@newchallengeagency.com.

A brand strategy (also called a brand development strategy) is a long-term plan to achieve a series of long-term goals that will ultimately result in consumer recognition and preference for your brand. A strong brand strategy is essential for meaningful brands! Are you ready for the future? Want to learn more about brand strategies? Send an email to info@newchallengeagency.com.

A powerful brand story is the secret behind almost all successful businesses. A brand story that connects with your target audience, creates clarity, and boosts employee morale. Storytelling is an inspiring form of communication that brings people together. Telling your brand story generates engagement. Telling a story effectively will help you connect with your potential customers. Want to learn more about storytelling? Send an email to info@newchallengeagency.com.

Your brand's visual identity. Branding encompasses everything related to how a brand "feels" and comes across to your target audience. It represents both an image of the organization and the image people have when they think of your brand. You've come this far with your brand development and brand strategy, and you have your story ready to share with the world. The next step is to translate this into visual communication. Your logo, payoff/slogan, corporate identity, and image are all important. This is often your target audience's first encounter with your brand. Treat it with care and attention. Want to know more about branding, logos, or corporate identity? Send an email to info@newchallengeagency.com.