Rufus Amsterdam

Rufus Amsterdam

A journey of passion from Tirana to Amsterdam.

At New Challenge, we had the opportunity to bring Rufus's story to life. This Italian-Albanian family, passionate about authentic food, brought an inspiring story and rich culinary traditions from Tirana to Amsterdam. We translated their vision into a strong brand identity that reflects both their roots and the modern vibe of Amsterdam.


We developed a branding strategy with a visual identity that combines warmth and tradition with elegance. This foundation guided the website, social media, and campaigns, all centered around storytelling and photography. Each element brought Rufus's unique personality to life and connected them with a broad audience.


Rufus is more than a restaurant; it's an experience where art, tradition, and hospitality converge—a success story of strategy and creativity.

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Services

Branding

Photo & Video production

'Web' Design

Customer

Rufus Amsterdam

Visit Rufus Amsterdam

  • Branding, logo and corporate identity

    Your brand's visual identity. Branding encompasses everything related to how a brand "feels" and comes across to your target audience. It represents both an image of the organization and the image people have when they think of your brand. You've come this far with your brand development and brand strategy, and you have your story ready to share with the world. The next step is to translate this into visual communication. Your logo, payoff/slogan, corporate identity, and image are all important. This is often your target audience's first encounter with your brand. Treat it with care and attention. Want to know more about branding, logos, or corporate identity? Send an email to info@newchallengeagency.com.

  • Photography & video productions

    Every brand has its own distinct style. Thanks to our diverse production teams, we can handle any project. Looking for a specific style that suits your brand? Send an email to info@newchallengeagency.com.

  • Social Media

    Our social media marketing strategies help your restaurant reach customers on platforms like Facebook, Instagram, and Twitter. We use targeted ads, engaging content, and professional photography to make your restaurant stand out and capture customer attention. Want to learn more about our social media services? Email us at info@newchallengeagency.com.

  • Content strategy and creation

    Content builds relationships. Relationships are built on trust. Trust drives revenue. Get inspired by our content knowledge and experience! Want to learn more about our content strategies or content creation? Send an email to info@newchallengeagency.com.

  • Search engine optimization (SEO)

    With our SEO services, we can optimize your website for search engines, making it easier for customers to find your restaurant when searching online. We ensure your website is relevant to customer searches and that your restaurant appears higher in search results. A higher search engine ranking leads to more relevant traffic to your website, and therefore more potential leads. SEO is a long-term tool. Want to increase your revenue in the long run? Want to learn more about our SEO services? Send an email to info@newchallengeagency.com.

  • Offline marketing

    Reaching your target audience with traditional media? Think billboards, magazines, newspapers, promotional gifts, or signage. Thanks to our extensive offline marketing expertise and a partnership with a printing company, we can quickly assist you. Want to learn more about our offline marketing options? Send an email to info@newchallengeagency.com.

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