Blije Boon – Coffee with a smile at your event
De Blije Boon was born from a passion for travel and the hospitality industry. After years of adventures around the world, from South America to Australia, the founder decided to take the plunge and make a dream come true: his own business where excellent service and a passion for coffee are central.
With its charming tuk-tuk, De Blije Boon brings barista-quality coffee to events, fairs, parties, and markets. The concept is about more than just coffee; it's about creating a unique experience. By using local ingredients and a personal approach, De Blije Boon offers its guests a memorable experience.
At New Challenge, we helped translate this story into a strong brand identity. From branding and storytelling to visual communication, everything is focused on highlighting the unique values of De Blije Boon. The result is a brand that not only serves coffee but also delivers stories and a smile.

