From a dance school to a strong brand. A brand known nationally and internationally for quality, innovation, and creativity. Dee Move was founded in 2019 out of a deep passion for movement. By bringing people together in movement and creativity, a new dance brand was born. Competition in the Netherlands and within the province of South Holland is fierce. How do you ensure that today's young children show interest in dance, and how do you attract them? Together with Dee Move, we worked on the identity of the dance school.

Generation Z, young people born between 1995 and 2010, can become anything. The lives of these young people know no boundaries. Digitalization has opened up the world. But how do you create peace in the chaos? You give these children, teenagers, and young adults a purpose. A purpose they can connect with and project as their identity to the outside world.

An identity based on connection, diversity, equality, professionalism, and creativity. THE CREW was born. If you want to be part of The Crew, you have to meet the requirements, but most importantly, you have to be able to show respect to your fellow crew members, your mentors, and the fans. Everyone is welcome!

New Challenge was responsible for Dee Move's brand identity. The color turquoise represents refreshment, reliability, and effectiveness. It also creates a sense of calm, which is incredibly important for young people. Simplicity fosters accessibility, focus, and peace.

In addition to a new brand identity, we added a brand experience and a feeling to the dance school through a brand video and photo content. Together, we took on a new challenge. On to the next!

Do you challenge us?

Do what you're good at, and we'll do it too!