The FlickRings have arrived in Europe! They're already a hit with kids elsewhere in the world, but now they're available in the Netherlands too. Two young Rotterdam students have brought the FlickRings to Europe with their startup and are trying to win over children here too. Play less on your tablet and more together!

At New Challenge, we champion content with a story and campaigns. To give the product a more design-driven feel and avoid relying on simple product photos, we opted for content with emotion.

We opted for a mix of different ages, nationalities, and a combination of boys and girls. This resulted in a diverse range of content.

New Challenge has been responsible for targeted marketing advice, a content strategy and new content.

In collaboration with Alpha Surface, the company behind FlickRings, we believe in the product and the brand for children. The product also works for older adults, improving concentration and reducing stress. They're ready for the next step! On to the next new challenge.

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Do what you're good at, and we'll do it too!