Redefining how campaigns are experienced by the fans of Fatpigeon.cc
By partnering with Fatpigeon.cc, we've helped them unleash a holistic viewing experience across all platforms. On a larger scale and in a different form, we bring their spirit to the fans. It provides a greater foundation for the neutral viewer and brings them closer to the events and adventures they experience every day.
Comradery, History, Legends, Fighting the Elements and of course the post ride celebration. This beast of a ride will have it all. And we’ve never been so ready!
With the existing social media account of Fatpigeon.cc as a springboard, we are developing a winter event in the dark days between Christmas and New Year's Eve. A destination for fans to get in touch with the gravel sport, where the best content is enjoyed and a feast for the eyes when it comes to dirty and cold winter footage. A content event that the big brands want to join.
An adventure like the #CRAZY500 deserves more attention than just your usual morning ride. The idea for Fatpigeon.cc originated during a campaign in May 2020 for the #DirtyKanzelled challenge. Months of route planning, camera crew scheduling, and editing were a delicate process that ultimately led to the #CRAZY500.
Think driving 500 km in harsh conditions is brutal? What about the detailed organization involved, crossing three different borders, driving two cars with multiple camera crews inside, and creating the campaign from a bicycle?
Do you challenge us?
Do what you're good at, and we'll do it too!
