Calvin Jong-A-Pin: a winner, a go-getter, and a natural leader. He has lived and played football in Japan since 2011. The defender plays for Yokohama FC, which plays in Japan's top league, the J1 League. As a half-Japanese, he shows the real Calvin through his channels.

In 2021, it's common for athletes to present themselves to the outside world. Content creation and targeted storytelling can contribute to helping athletes tell their story.

Every athlete is unique and has forged their own path, has their own story to tell, and can offer value to their followers in their own way. This value can be incredibly important in an athlete's future career.

New Challenge was responsible for new content. We were able to be present during his training program in the Netherlands. Vondelgym Amsterdam gave us the opportunity to create targeted content together with Calvin.

In collaboration with Calvin, we hope to make people aware of his story, his personal interests and introduce them to the world of athletes abroad.

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